HOW TO answer: ‘Why do you want this Job?’

Interview Advice

Answering this question should be quite simple. The most common answers are:

“Well, I want a job.”

“I want to work.”

“I want to support my family and the household bills.”

“I want a challenge and this is a better suit for me.”

“I hate the job I’m in, I need to do something different.”

“My family are moving so I need to change jobs”

“I got made redundant”

“I’m a bit bored”

“I like the sound of this role”

The problem with these answers is that whilst they all may well be true and explain the reason behind your application, it does not give the interviewer any clear reason as to why hiring you, would benefit their company.

When you are going for an interview or applying for a job you need to give the interviewer compelling reasons for giving you the job and that starts with the basic question:

Why do you want it?

You turn your reasons into a compelling argument of why you should be chosen for the role.

Treating this question as an opportunity for your sales pitch will incredibly enhance the quality of your answer. By thinking about what it is that the interviewer wants in a candidate and what it is that they need to hear will help you tailor your answer for the best impression.

Here are 4 key steps to selling yourself into that job…

When you are asked about why you have applied for this role, why you want it etc… start with:

Step 1:

‘This is a great company /organisation because…….’  Everyone likes to be flattered, so tell them why you think they are a good company, what it is you like about the company etc.

Step 2:

Describe the challenges of the role, even if it is a job that is pretty routine. What are the issues they face in getting someone to do the role well?

Step 3:

Tell them the things that you have a passion for, the things you have just been doing, the challenges you really enjoy and give some brief examples.

Step 4:

Think about why they might not want to hire you and refute their logic.

For example:

“I think [company name] is a great organisation, I admire their ethical stance and I am always impressed with the way that they present themselves. That’s the sort of company I’d like to be in. I know you need employees who can work shifts, who have strong communication skills and who will make sure that the quality of work is at its highest. I really enjoy working with people; it’s really important to me to be polite and friendly, when I worked in retail I tried to get every customer to smile before they left…”

Keeping the bigger picture on your mind throughout the interview will allow you to answer questions in a well-rounded and appealing way. Companies would be crazy not to hire you!


Make Your First Impression Count

Interview Advice

Before you can wow the interviewer with your skills and experience, you inevitably make your first impression as soon as you step through the door. It is your job to ensure that this impression is a good one.

Start as you mean to go on…

First things first, make sure you arrive ten minutes before your interview.  Time keeping says an incredible amount about your character and your commitment to the role you are interviewing for. If you are worried that this may let you down, give the journey a trial run before the interview if you are able to. This will hopefully highlight any potential travel issues or unexpected diversions.

Look the part…

Your interviewer will probably see you before they hear you, so knowing what to wear in an interview can put you ten points ahead of the opposition before you’ve even opened your mouth.

The interview starts when you enter the building…

Even before you get to the interview room or meet your interviewers, be well-mannered and positive with the reception staff and anyone else you encounter on the way to your interview. You could be working with them in a few weeks’ time. This is also a great opportunity to build up some confidence before your interview starts.

Let your body do the talking…

Your body language and handshake are vital in creating the right impression. Make sure you’re not avoiding eye contact, glancing nervously from side-to-side, playing with your clothing or fiddling with the zip on your bag.

Building up the right impression…

Interviews are often nerve-wracking and intimidating but don’t be freaked out by it all; remember why you’re here, be clear about what you want to say and what you want to ask, and keep your cool.

Preparing properly for your interview should put you at ease as you’ll have confidence that you know enough about yourself, the role and the company to answer the common interview questions.

Positivity personified…

Showing a positive attitude is the single most valuable first impression you can make. If you are excited and up for it, your potential employer will probably be considering you for the job within two minutes of you walking through the door. The right attitude really can have that much impact.


Making sure you factor these ideas into your interview will only benefit you – Good Luck!


How to Prepare an Interview Presentation

Interview Advice

It is not unusual to be asked to present as part of your interview. Although daunting, this is an excellent opportunity to show your potential employers what you can do and how you do it.

Nerves, technical faults and unforeseen circumstances can all play a role in the process so to avoid as many unplanned things as you can, here are some useful tips!

Preparing Your Presentation

The most important thing is to know who you’re going to be speaking to. This will inevitably influence what you say and how you pitch your presentation. Find out how many people will be in the interview room, their status, their expertise and any knowledge levels you can safely assume.

This information is vital in helping you pull together the right amount of material, pitching it at the right level, and ensuring you have enough supporting materials to hand. Once you’ve established these details, you can get to work on the all-important structure.

Getting The Right Structure 

You should always have one clear message that runs through your presentation, and limit yourself to three sections: introduction, development of your argument, and summary. Any more than that and your presentation will lose focus.

Develop a powerful introduction and close, as these are the times when your audience will be most attentive. Ensure that your ideas are clear and come in a logical sequence, using sentences that are short and concise. When calculating how much time to devote to each section, allow 10-15% for your opening, the same for your conclusion, and the rest for the main content.

A Clear Delivery 

Keep your opening punchy and have a memorable ending that will leave your audience on an upbeat note. Speak slowly and with purpose; avoid rambling. Make regular eye contact with your audience, rather than allowing your gaze to drift vaguely round the room or over their heads.

Try to learn your presentation by heart. It will save you having to fumble around with prompt cards or PowerPoint slides and will give an excellent impression of your confidence and professionalism. However you choose to present, practice your presentation beforehand, testing it on friends or family if you have the chance.

Visual Aids

Most of us have experienced ‘death by PowerPoint’ at some time – that sinking feeling that comes from seeing ‘slide 1 of 60’ up there on the screen, or staring at densely-packed slides as the presenter reads the text out word-for-word.

Have mercy on your audience and improve your chances at the same time. Maximum content should be a headline and perhaps three or four bullets per slide with graphs and diagrams where appropriate. It should be there to help emphasise what you’re saying, not to take the focus away.

As you progress through your presentation, give your audience time to digest what’s on each slide before you begin talking again.

Avoid glancing down at the screen for prompts – if you’ve learnt your presentation properly, you won’t need them – and talk to your audience, not your laptop. Always make sure any projection equipment is working properly and try to get set up and ready to go before you are asked to begin.

Taking Questions

Dealing with questions gives you the opportunity to further demonstrate your knowledge of your subject. Let your audience know in advance that you will be willing to take questions at the end so they don’t disrupt the flow of you presentation.

Take your time to answer, be ready to defend yourself and don’t argue with a questioner. If you do come up against a conflict of opinions, don’t try to win the battle – search for a good compromise position.

Answer the question you have been asked, not the one you fancy answering. Repeat each question as you receive it and give yourself a moment to consider what is actually being asked. If it is a loaded question that’s inviting you to say something you’d rather not, diffuse it by reinterpreting it in a less pointed way, or ask your questioners to expand on what they mean.

Finally, ENJOY it. It’s a great chance to shine –Good Luck!

Word UP

Comvergent's Career Opportunities, Interview Advice

Your CV is the one thing that can make or break your job application.

If you’re struggling to find the right way to form your CV, here are some great words you can use to make you and your experience stand out from the crowd!


“Reacting to market conditions, I adapted our strategy gaining valuable market share from our key competitors”


“Having budgeted £200k, I implemented cost-cutting measures which resulted in actual spends coming in at 15% below estimates”


“I cultivated relationships with existing clients achieving a 35% increase in repeat business”


“I doubled employee productivity by implementing new time management procedures”


“Through customer research, I evaluated areas where our service could be improved”


“I formed a new user experience team with helped overcome existing bug issues”


“With my newly designed product on the shelves we generated 3m additional revenue within 3 months”


“I halved the amount of discarded stock by introducing a new discount range”


“After I redeveloped the training course material, the overall productivity of new employees improved significantly”


“I researched the market conditions and judged our product release accordingly”


“The advertising campaign I developed kindled our audiences’ interest and led to a dramatic increase in sales”


“I leveraged a new partnership and allowed the business to widen its target market”


“I maximised profits by encouraging staff to partake in point of sale up-selling”


“I negotiated a new contract with a key supplier which reduced costs by 16%”


“After just six months in the role I was promoted to a position with greater power and responsibility”


“I resolved a delicate issue with a client which resulted in the renewal of their contract”


“I successfully supervised a team of temporary workers who were brought in to cover a busy training period”


“I transformed an ageing product line with a modern and engaging range, which attracted new customers”


“I utilised new technology to streamline the production process, increasing output by 8%”


“After a series of successful campaigns we widened the gap between us and our competitors”


If you need more CV Tips, do not hesitate to call Comvergent. We make sure that you feel 100% confident with your application before applying for your dream role!

Any Questions?

Interview Advice

It is often said that at the end of the interview you should always have some questions prepared to show the interviewer you’re enthusiastic and have researched the company well.  However, it also helps to think on the spot and ask a question related to topics you have just covered with the interviewer to avoid looking rehearsed or risk asking a question that was already covered in the interview.

Watch the video below via Look out for some good pointers on asking questions that will impress and help you gain a better insight into the company and the role you are applying for.

Treat your CV to a Well Needed Makeover

Interview Advice, Telecom & Recruitment News

Have you been out of the ‘job seeking’ game for a while? Are you motivated to take the next step in your career? Maybe you have gained significant experience since your last job interview?

Don’t fall at the last hurdle with an outdated CV. Before you show your employer how perfect you are for a role, dust off your writing skills and treat your CV to a makeover!

It’s All About the Experience…

Your new resume’s strong point should be experience rather than education. Job candidates with two to five years of experience should place their job experience first in their resume.

Concentrate on the Skills…

Focus on what you can do for the employer and not what you want to do, period. You may have begun your old CV with a career objective but you are now an experienced professional with a greater insight into what you can do for the specific employer so highlight that.

The Proof is in the Accomplishments…

If you boasted about your responsibilities as a University student or you organised an event 10 years ago, it is time to polish the bragging rights and replace those by quantifiable achievements you have directly achieved from your previous employment.

Always bring it back to the Job at Hand…

Do not list hobbies or interests that are not relevant to your industry or the role you are interviewing for. Did you work as a volunteer professionally? Did you work for certifications in your own time? List these in your CV instead of hobbies that are not beneficial to the role.

Dusting off the resume cobwebs and the old fashioned terms will help you get ready for a new challenge in your career.

After following these instructions, your CV will be looking very attractive to your future employer!