Answering this question should be quite simple. The most common answers are:
“Well, I want a job.”
“I want to work.”
“I want to support my family and the household bills.”
“I want a challenge and this is a better suit for me.”
“I hate the job I’m in, I need to do something different.”
“My family are moving so I need to change jobs”
“I got made redundant”
“I’m a bit bored”
“I like the sound of this role”
The problem with these answers is that whilst they all may well be true and explain the reason behind your application, it does not give the interviewer any clear reason as to why hiring you, would benefit their company.
When you are going for an interview or applying for a job you need to give the interviewer compelling reasons for giving you the job and that starts with the basic question:
Why do you want it?
You turn your reasons into a compelling argument of why you should be chosen for the role.
Treating this question as an opportunity for your sales pitch will incredibly enhance the quality of your answer. By thinking about what it is that the interviewer wants in a candidate and what it is that they need to hear will help you tailor your answer for the best impression.
Here are 4 key steps to selling yourself into that job…
When you are asked about why you have applied for this role, why you want it etc… start with:
‘This is a great company /organisation because…….’ Everyone likes to be flattered, so tell them why you think they are a good company, what it is you like about the company etc.
Describe the challenges of the role, even if it is a job that is pretty routine. What are the issues they face in getting someone to do the role well?
Tell them the things that you have a passion for, the things you have just been doing, the challenges you really enjoy and give some brief examples.
Think about why they might not want to hire you and refute their logic.
“I think [company name] is a great organisation, I admire their ethical stance and I am always impressed with the way that they present themselves. That’s the sort of company I’d like to be in. I know you need employees who can work shifts, who have strong communication skills and who will make sure that the quality of work is at its highest. I really enjoy working with people; it’s really important to me to be polite and friendly, when I worked in retail I tried to get every customer to smile before they left…”
Keeping the bigger picture on your mind throughout the interview will allow you to answer questions in a well-rounded and appealing way. Companies would be crazy not to hire you!